Maruti Suzuki India has revealed that as per their estimates, digital marketing will contribute towards 17-18 per cent of its car sales as against a mere 2-3 per cent in 2005. As per MSI claims, over a lakh cars that the company sold in 2008 originated from its digital marketing initiatives. Maruti is believed to have first tasted success with online marketing with its small car A-Star.
“We sold around 4,000 A-Stars based on customer’s interface on internet and have doubled online marketing activity for the new hatchback Ritz with a microsite launched a week ahead of the launch and offering various exclusive options to loggers,” Shashank Srivastava, chief general manager, marketing, MSI, has said.