India is definitely a small car market and that holds true even when it comes to premium small cars. Fiat introduced its Fiat 500 in the Indian market and has sold about 65 models in the country so far. Looking at Fiat’s performance, there was definitely scepticism in the market about takers of super-premium small car models in the country. However, the scepticism did not make Volkswagen defer its plans to launch VW Beetle in India. It introduced Beetle at Rs. 20.5 lakh and received an over-whelming response. Volkswagen has so far sold more than 240 Beetles in the Indian market.



















